Look carefully at Jan Tschichold’s Der Berufshotograph poster. Write 5 rules which, if followed, could produce the poster. The rules should be abstract: following them should allow for the possibility of a very different poster than Der Berufshotograph. As you write your rules, think about: the conceptual relation of type to image; printing techniques and media properties; and compositional relations of type to image, and type to type. Make your poster “contemporary”. Execute these rules once, on a large format (two trimmed tabloid sheets).