Reverse

Look carefully at Jan Tschichold’s Der Berufshotograph poster. Write 5 rules which, if followed, could produce the poster. The rules should be abstract: following them should allow for the possibility of a very different poster than Der Berufshotograph. As you write your rules, think about: the conceptual relation of type to image; printing techniques and media properties; and compositional relations of type to image, and type to type. Make your poster “contemporary”. Execute these rules once, on a large format (two trimmed tabloid sheets).

Wild CSS

Pick a Wikipedia entry which follows from the entry on “Rules.” Copy its HTML and link it to a CSS sheet in which you declare a value for every possible property of every HTML element. Explore CSS as a means for the wild production of new visual forms. Forget about the legibility of words and instead visually articulate the different HTML elements (the tags). Make two formal constraints to regulate the visual profusion.
 
 

Selectors

html
body
h1
h2
h3
h4
p
em
a
ul
ol
li

pseudo-selectors

:link
:hover
::before
::after

example code block

p
{

color:
background-color:

border-top: 1px solid black
border-bottom:
border-left:
border-right:
border-radius:

display: ;
float: ;
margin: 0 0 0 0;
padding: 0 0 0 0;
position:
width:
height:

font-family:
font-style:
font-weight:
text-align:
font-size:
line-height:
letter-spacing:
word-spacing:
text-transform:
text-decoration:
text-shadow:
word-wrap:
outline: 1px dotted white;

list-style:
list-style-image:
list-style-position:
list-style-type:

transform:
}

Restrictions, Mevis & Van Deursen

restrictions
PDF

This very short text is from Recollected Work, a retrospective of projects by the Dutch designers Mevis and van Deursen. The text is a sort of transcription produced by Paul Elliman (the editor of the book) after talking with the designers.

Read the text and consider the following:

Mevis and van Deursen describe their design practice as a game playing activity. How does this game work? What do you think of the entanglement of freedom and constraint which their description implies? How can a “living voice” be engendered in this sort of practice?

Think about your own experience as a designer. Consider a specific project — in what sense did restrictions structure the work? How might you imagine future work in which “content”, “form”, and “production” conscientiously become constraint variables which you set in order to play the game of your work?

Write and print a 100 word response on a single letter-sized sheet of paper. Use one typeface that begins with the letter “T”.